In The Matrix, Morpheus offers Neo an iconic choice. Take the blue pill, and Neo can wake up in bed, wrapped in the security of the life he has always known. Take the red pill, and Neo would give up life as he knows it, embracing a new truth and the uncertainty that comes with it. Refusing to pick a pill would be as much a decision as red or blue. Neo had no choice – he had to choose.
A similarly decisive moment arrived this week for a cadre of social media and tech giants. After months of mounting pressure, Facebook, Apple, YouTube and Spotify made their choice and banned Alex Jones from their platforms.