Google and Gatekeepers

Pop quiz! Who won the Super Bowl in 1998? Don’t know? Here, let me help you with that. In the information age, the answer to almost any question – no matter how meaningless – is just a couple clicks away.

But what if Google changed it’s mind? What if, starting tomorrow, anyone who searches “Who won the Super Bowl in 1998?” saw the Cleveland Browns instead of the Denver Broncos?

Okay, good point. Unrealistic example.

What if, starting tomorrow, anyone who searches “Who won the Super Bowl in 1998?” saw the Oakland Raiders instead of the Denver Broncos? Maybe people would know something was off tomorrow, but how long before we lose track? By 2044, would people know to question the search result?

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